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List Building


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#1 benchmarkandy

benchmarkandy

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Posted 28 December 2011 - 06:36 PM

The best way to naturally grow your email list is by putting opportunities to signup at every point of contact imaginable. Your website is the obvious one. Don't just put it a signup box on one page, though. Put it on all of them, above the fold if possible.

-You can also place a signup box on your social networking pages.
-If you have a client on the phone, 57% will sign up for an email list if you ask them. That goes up to over 80% if you tell them how often they will receive email.
-Events and meetings are another great place to build your list.
-You can also put a sign up link in your email signature.
-If customers come into your office, you can have a guest book for them to sign up. Regardless of the signup opportunity, be sure to explain the value of signing up for your newsletter.

Here are some FAQs that will help you with this process:

How do I create a signup form for my website?

How to Add a Benchmark Email Signup Form to Your Wordpress Blog

How to add a newsletter subscription form on the Facebook page

#2 Joel

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Posted 29 January 2013 - 07:22 PM

How do I add this to my email signature?

#3 benchmarkandy

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Posted 30 January 2013 - 03:59 PM

Joel,

If you have a signup form on your website, Facebook page, etc. simply copy the URL and link it to the text in your email signature advertising your newsletter.

Hope this helps!

Andy




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