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Soft Bounces

Bounces Soft Bounces AOL

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#1 SNGA

SNGA

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Posted 24 September 2013 - 03:36 AM

A recent email had 195 soft bounces, and all were to subscribers with email addresses with AOL.
How come?

#2 benchmarkandy

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Posted 27 September 2013 - 03:57 PM

Hello SNGA,

Soft bounces usually refer to some temporary issue on the recipients end, such as:

• Full inbox
• Email address temporarily disabled
• Service to busy to accept emails

After a quick check with our Deliverability Manager, he suggested saving the list of bounced AOL contacts and resending the email to that list. If the issue is a temporary one, such as mentioned above, the emails should be delivered.

Otherwise, if you would like to get a more detailed review of the bounces, please contact our support department and provide them with your account username and the name of the campaign that is problematic. They can take a deeper look into the issue and provide you with a more concrete explanation and solution.

I hope this helps!

Andy

#3 Noreen

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Posted 12 April 2014 - 12:47 AM

Is it fairly common that specific (AOL or Comcast) email addresses bounce like this?

I had a 12% bounce rate on a newsletter campaign (normally 1-2%, max) and 61% of those were soft and hard bounces with comcast email addresses.





Also tagged with one or more of these keywords: Bounces, Soft Bounces, AOL

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