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Getting Response from Campaigns


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#1 dferreri

dferreri

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Posted 11 September 2012 - 02:47 PM

Interested in hearing from community on tips for getting increases open rates and click throughs. We all have our own ideas, but it would be good to hear from others.

Two of mine are pretty standard and usual; email arrival time ( early morning works better than afternoon or evening) and Subject line ( stay away from the "buzz kill" words and make it interesting and targeted.

#2 benchmarkandy

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Posted 11 September 2012 - 04:23 PM

Those are two great places to start. Especially for open rates. The topic you pick is another one that can make a difference. I like to keep mine timely (holidays, current events, pop culture) so as to align with what's already on subscriber's minds.

In terms of CTR, never underestimate the power of a well-written tease and/or call to action. Give them the bait, but keep the payoff on your site. Leave them feeling like they must find out what happens next.

Hope this helps,

Andy




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